What am I reading now?

The Long Tail by Chris Anderson.

The book is a fantastic analysis of how the Internet and digital technologies, amongst other things, have enabled, to summarize the tag line, endless choice to create unlimited demand. He applies his knowledge of Economics, acquired during his stint at The Economist, to propose and finetune a theory that's mostly commonsense, but yet something that nobody had theorized before. Whilst the author's not trained as an economist, his ideas are nothing to be sniffed at. This book is the latest in a series of books that have come out in the past few years that have analyzed sociological changes from an economist's point of view. And so it belongs right up there with Malcolm Gladwell's The Tipping Point and Steven Levitt and Stephen Dubner's Freakonomics. Very esteemed company, indeed. No more details from me. As some are wont to say, go read the book.